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week 1 discussion professional selling discussion are carefully graded on your abili 3592880

Week #1 Discussion – Professional Selling

Discussion are carefully graded on your ability to satisfactorily complete all required elements. They are not only graded on completion but the accuracy of the information presented.


To identify the components of Professional Selling to the Entertainment Business

To choose a product that demonstrates “uniqueness” to the artist/film/sports figure, etc. and will

To identify the logistics of producing and selling an artist related product


Initial Post – 1st post due Wednesday by midnight Eastern Standard Time

Reply Post – 2nd Post due Sunday by midnight Eastern Standard Time

Instructions: Initial Post
An artist earns a percentage of their income through merchandise sales. Obviously, the more merchandise they sell, the more money they make. For this assignment, you may assume that you are the Sales Manager for your selected artist’s Fan Club or operate the store front for your artist’s merchandise such as AKT merchandising.

Choose a/an national/international recording artist, actor, youtube sensation or sports star. Go to the artist’s current online media (Facebook, Twitter, Official Website, etc.) and discuss the following:

  • Evaluate the artist’s current product offerings – Tell us what they are currently selling. Do not choose an artist that does not have products for sale.
  • Recommend a new and unique product for this artist to sell that is clearly tied to their brand and would be forecasted to have strong sales based on their primary and secondary target markets.
    • Must be a new product not currently sold by the artist
    • Must be an actual product that could be mailed – not an endorsement of an existing product and not a digital product
    • Must be a product that meets all the requirements for this assignment
  • Research and state the Primary Target Market and the Secondary Target Market – Target market should include demographics and psychographics.
  • This is a signature product so the product will have a name. Name the product
  • Research the cost of producing the product and suggest a retail selling price per unit indicating your expected “profit margin”. The profit margin is the difference between the “cost” of the product and the sales price. You should list both your production cost per unit and the retail selling price per unit. Then list the profit margin.
  • Research the cost of shipping the product and suggest a shipping price. Shipping costs involve the cost of postage, packaging and the cost of “handling”. This may include the cost of storing the product, labor costs to “pull” the product, package the product, print a label and post the product. Also, you need to consider the cost of packaging materials such as bags, boxes, bubble wrap, ink, labels, etc. There is also typically a “mark up” on the actual shipping cost when mailed from the artist’s Fan club. There is no “free shipping” for this assignment. This product is being sold and shipped by the Fan Club.
  • References are needed for target market research, product research (website, facebook, etc.) and cost of shipping (USPS, Fed Ex, etc.)

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