Matson (www.matson.com) is known as a shipping container company and they are going to provide 50 retired containers to Habitat for Humanity to provide low incoming housing in Oakland and Long Beach. The local governments have provided land and Matson will provide the containers. The conversion will be done by Habitat for Humanity.

Create a name and tagline for the project. Create a marketing plan and you want to help raise awareness about the program so that it will become a repeatable program in communities around the country. The budget is small, but the initiative is already getting lots of attention from the press. What would a PR media kit look like?