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five years ago jack worley vice president and salesman for e warren sewell clothing 3698510

Five years ago Jack Worley. vice president and salesman for e Warren Sewell Clothing Company, organized the Worley-Sewell Company of Bremen, Georgia. Hc believed that the Sc me, we known for suit:s and sports coats in the men’s clothing trade, would carry over to Worley- Sewell’s linc of men’s jackets and all-weather coats. Two years later Worley Sewell expandeds e to include ladics and children’s outerwear. Man- agemcnt was now considering addin new linc boys’suits and sports coats. Initially, an out-of-state contractor made Worley-Scwell’s products However, Worley and George Turner, an employee of Hubbard Slacks, also a Bremen Company, had organized T and W Manufacturing Company to make the Worley-Scwell line. The Tand W plant located in Waco, Gcorgia finished piece goods furnished by Worley-Sewell. Title passed to Worley- Sewell upon completion of m” work, and the finished items were stored in warehouses in Bremen. Sales volume had grown to $2 on, causing management to expand both Bremen warchouses and te Waco plant Worley-Sewell regarded Campus and Cambridge Original as its prin- cipal competitors. Campus offered a wider product line and had annual sales of approximately $50 million. Cambridge Original of Duluh, Georga, was about the same size as Worley-Sewell had roughly the same territory cov- erage, and had a similar product linc. Worley-Sewell sold most of its output to retailers in small towns and in the smaller cities. Retailers in large cities were regarded as difficult pros pects requiring cxcessive selling time. Competition was also more intensc in the larger metropolitan arcas. Management belicved that middle-aged people constitutedsargest customer group, as they were not particularly brand

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